Venetian Plaster News (Year 2019)

Spatula Stuhhi is our most successful long-lived and overall product.

It is a historical finishing, it comes from the Renaissance, it has absolutely current technical characteristics despite its 30 years on the market. Spatula Stuhhi was in fact presented in the distant 1990. Being composed of stones, limes and minerals, it perfectly meets the needs of sustainability and naturalness so required nowadays.

The application system so far was the classic one in three coats to obtain a smooth and slightly speckled surface.

On October 30^th 2019 in a special event we launched a new and innovative way to apply it: it's named HIGH LIGHT.

In two single vertical passages with our spatula it becomes equally shiny and breathable but with a design more suitable for lovers of Design.

The technical characteristics, naturalness, breathability and natural shine remain unchanged.
The surface can then be furtherly protected with our Cera del Vecchio or with Savon D'Eau to increase the washability and resistance characteristics while maintaining breathability of the product.

The sample collection is distributed starting from November through our Resellers, and contains, in addition to the 169 colors of Spatula Stuhhi Classico, the HIGH LIGHT variants and VARIOPINTO that we will present in the next days with a special Mail.

In this video we illustrate the sample collection and a brief tutorial on the two new application systems.

It happens often that the cans are scratched with metal tools and the residues that we call "Trucioli" (Shavings) remain in the product and we find them under the spatulas or on the brushes. Then they go on the walls as you apply the products and waste time and patience to remove them.
This is why we have produced these new hard plastic tools that do not scratch the cans in any way.

We called this tool SPADA (Sword).

You can use it for all Acrylic products of course, very useful for mixing Ipervetro component A which is a bit thick and needs to be mixed for at least 30 seconds (a metal tool is not advisable), or to help the stucco mixer cleaning the edges of the cans.

The good news is that we are giving them to our Resellers with a promotion linked to the launch of Casa dei Sogni and the new Granito Brasiliano.

So, those who adhere this new promotion will have a free amount a Spada for their Creative Painters.

Contact your dealers for the new catalog of Casa dei Sogni / Granito Brasiliano and get Spada for free.

20 years of history and success: La Casa dei Sogni.

A product with a very easy application, that we have been selling, distributing and applying since 2000 with an absolute experience.

La Casa dei Sogni is applied with a glove, a natural gesture of the hand that characterizes and personalizes each wall, giving exclusivity and refinement.

It can be ABUNDANTLY applied in its most particular effect that reproduces a Brazilian Granite especially when it is protected by Ipervetro. The ease of application and the 169 colors have made it a continuous and impressive success.

In the "TIRATA" version that we call "Transparencies" we obtain a slight haze that reminds a moving wall, making it warmer and different from the solid-colored walls. Protected with Ipervetro it is called Marmo Nuvolato.

In early September we presented the new sample collection.
It is an impressive Restyling that will re-launch this wonderful product for the next 20 years, and contains for the first time an application of the 168 Colors for a more conscious choice.

Ask your Resellers for this new Format to impress your customers.

Here you can see the Video explaining the sample and all the application systems.

This application imitates the more traditional Marble. Veins and shadows recall Nature with its Stones and Marbles.

Shading is obtained by spreading a little product of Casa dei Sogni with our glove.

This preparation gives the feeling of successive veilings that we call TRASPARENZE.
Laying over another coat leaves more marked stains that can possibly be diluted with a second coat of the same product and color.

Once we reach the most similar to the Marble Nuvolato stain, we can treat and protect it with Ipervetro giving it absolute depth and shine.

Here you can see the application of Ipervetro upon a surface done with Trasparenze, thus obtaining the Nuvolato Marble effect.

If you want to see all the Transparency / Marble Nuvolato application you can follow this link:

This is really a nice innovation. A very original application which is absolutely SIMPLE.

In essence we discovered through the "Crazyness" of a Creative Painter that we can "work" Hypervetro with Designed Rollers. We have selected a roller, we have called it "SKIN" and in the new sample book of La Casa dei Sogni we present this effect that we have called SNAKE SKIN.

Here is the application video of this original passage with the Skin Roller on Ipervetro.

In addition to the absolute originality of the design, this finish gives some unparalleled technical and resistance characteristics.

I would be pleased to hear your opinion on this Aesthetic solution.
You can answer this survey at this LINK

We have found a beautiful Granite in the Brazilian tradition and we have recreated it with our very successful product over the last 20 years: La Casa dei Sogni.

The application is very easy with only one abundant coat with our Glove of La Casa dei Sogni. The surface will be protected with a coat of Ipervetro to give that feeling of true Brazilian Granite.

The easy application and the 169 colors available are the main technical features.

The great resistance and lucidity is ideal for environments with great traffic: hotels, banks, offices, corridors, bathrooms and kitchens. In every place where originality and absolute resistance are a requirement.

It can also be applied on wood and therefore used to characterize furniture tables and doors.
Furniture and walls can thus be coordinated in the same color, making furniture disappear from view.

The aesthetic refinement and the incredible similarity with a natural product like Brazilian Granite makes this finish suitable for today's Creativity.

A great addition, created with two products already widely known and tested: La Casa dei Sogni and Ipervetro.

BRAZILIAN GRANITE will be distributed to our dealers starting from the first days of September. This is a preview.

Here you can see the application of Ipervetro that creates BRAZILIAN GRANITE:

Muro Naturale creates a sophisticated continuous surface, in a soft solid color and vivid, enriched by the brightness of the MICA Argento particles. Suitable for any refined ambient where simplicity is fully appreciated.
With its 169 colors it can be combined with all our other finishes, becoming an element of continuity and coordination in our proposed products.

Now this product and sample collection has been enriched with two new offers: Muro Naturale Plus Bronze and Silver.

They are two 62cc additives. Mica Bronze and Mica Silver content needs to be added to the Muro Naturale tin before application.

When preparing the product, as always in a single hand, we will see the "Bronze or Silver lights" to emerge. We suggest adding a 62cc jar in an 8 KG tin but your Creativity will determine if increase or reduce the amount of additive.
Obviously the two additives can also be added together.

Here is also a video in which I illustrate the new sample collection currently in distribution.

The framed tiles of applied product, as always, are on sale at 6 euros + Taxes.

The application method is the same as in Muro Naturale.
You can follow it in this video:

A big change is underway in the way we present the work of the Creative Painter.

So far we have worked very hard to create photographic samples that could turn on the Fantasy and Desire of end users.
With our catalogs, the Creative Painter has been able to Suggest Creative Walls and get works rich in Creativity, fun and above all economic and personal satisfaction.

But over the years we have heard a great deal from the whole market of REAL samples of Pietra Spaccata, Zen, Bamboo, Spatula Stuhhi etc.

We were committed to promoting Paint Revolution with courses and Masters. Our technicians didn't have time to make physical samples.

This year we considered this goal achieved. Paint Revolution is a goal achieved. All Creative Painters are trained and have raised their skills and perspectives.

Now it's time to give the Creative Painters the tools to SELL their skills.

So we employed our technicians in the company for the production of panels that were then packaged in a matte and plasticized black frame, becoming very useful and stimulating tiles of the Royal product.

These tiles have been collected in a special BACKPACK that is possible to book from our best dealers, with delivery starting from the month of September.

The contents of the Backpack and the prices are as follows:

10 Tiles: 6 € each = Total 60 €
1 Backpack: 10 €
3 Magazines: Free.

The total cost of the complete backpack will therefore be 70 € plus VAT.

The commitment we have made for this initiative is enormous and for now the circulation of this Backpack which inaugurates the Sample Revolution is limited to only 1,000 pieces.
For this reason they must be booked in advance, while waiting for the production to be completed.

I remind you that all our tiles bound in a matte black...

Like any respectable season, even our 2019 summer starts with a new promotional initiative.
Starting June 26^th for each 24 kg sold, we will distribute a T-shirt signed Giorgio Graesan and Friends.

Yes, as a woman who likes to be made to wait, this year the warmest and most enjoyable of the seasons has finally arrived.
To support you in the recovery of lost weeks due to uncertain weather, we have thought of a super promotion linked to our CREATIVE WALLS.

Together with the purchase of each 24 kg can of Spatula Stuhhi, Muro Naturale, Istinto and Spirito Libero, exclusively for retailers participating in the initiative, you will receive a free T-shirt to distribute to your best customers.

Will we be able to make up for lost time?! We do not know but we are certainly happy to accompany you in this summer challenge with the usual spirit of play.

Waiting to see them live, here is a stolen shot of some of the protagonists of our last COLLECTIVE CREATION.

How can your passionate customers participate in these events?! subscribing to our Facebook contest through this link:

https://www.facebook.com/groups/www.giorgiograesan.it/

Watch the video of our last event.

This edition, the fourteenth, has just ended.

Every Collective Creation since 2008 has been an exciting moment and therefore a vivid memory.

Almost every edition has its own video available on our website that tells about the event and the state of our sector, of our Creativity as a Group rather than individual.

Each of these 14 times we have learned a lot and above all we have "exchanged" and shared our experience, gained to the whole sector promoting a cultural and consequently commercial growth.

Obviously, the most important editions remain in the collective memory, Piacenza 2012 and Paint Revolution 2016/2017, but each edition has left its important contribution.

It is always a honor for me to bring my company to the many of you who have participated and contributed with your freshness and vitality.

The next edition, the Fifteenth, will be towards the first months of 2020.

I remind you that the winners of the monthly prize on the group 'I Pittori Creativi' will participate.

This application 'Bands of Filidiseta' was born during the 13^th Collective Creation.
The Creative Painter, Andrea Sansone wanted to imitate a fabric on the wall.

We have been organizing these events for many years, which we call Collective Creations where many Creative Painters enjoy playing with our products.
They do it with joy and without rules but in a common environment, precisely Collective, which makes everything more pleasant and Creative.

From these events came the most valid suggestions for that Revolution that is touching our sector, transforming a repetitive work into an artistic work.

Thus creating the new profession: the CREATIVE PAINTER.

Massimo Gallo is a Creative Painter who has decided to to share with his colleagues the knowledge and experience he has accumulated over years of research.

The origin of this love for painting and fake marble was the teaching of his father, who took him to his building sites where he used to paint.

With this premise we promoted the creation and dissemination of a tutorial that explains step by step how to get to produce walls of "Marble" with Segui il tuo Istinto.
To protect and make this wonderful wall an even more magical artwork, we used Ipervetro. This is the reason why we named this news: IPER MARMO by Massimo Gallo.

In this way we want to continue to contribute to the growth of the figure of the Creative Painter who emerged overbearing during Paint Revolution.

Here is the application video: https://www.youtube.com/watch?v=ZKvUVAQAVEI

On 12 March the Missoni staff headed by the eclectic Angelo Jelmini enters our Milan showroom: we immediately notice the wonder in their eyes! It seems incredible but after only three years from the opening of our showroom they are here to propose us a cooperation.

The choice of the material to be used was quick and decisive, we had no doubts: the large ceiling windows in their space made the selection almost obvious, Muro Naturale was the perfect finish to represent a magical atmosphere, full of pure colors in true style Missoni.

Angela Missoni's project involved the construction of a magical fairy tale house that would host the works of art of the artist Alessandra Roveda. An extravagant designer who, through the crochet, gives life to a perfect mix that combines the patience of an ancient craft and the creative aesthetics of a designer, covering furnishing objects with colorful and multi-colored knitting threads.

To give greater emphasis to the walls of the space, they looked for shades that reflected the brightly colored layout of the project between purple and fuchsia, SV of 'Colori di Londra', AL of 'Colori dell'Anima' and ZG of 'Colori del Sole'.

We needed a team of CREATIVE PAINTERS that was able to deal with the realization with passion and good humor, so we selected some personalities from those published on our site www.pittoricreativi.it and active on our social channels.

Within a few days we were in a meeting with the person in charge of the exhibition design, Angelo Jelmini, and all the collaborators who would take part in this passionate project.
Everything happened with a speed typical of those works that are born under a good star, accompanied by a dynamic of play. The rest can not be told: it must be lived through the sounds, lights and colors of a magical setting.

So we look...

For 30 years we have been working to create the best marketing tools in order to make the dissemination and sale of our Creative Paintings possible.

Large catalogs containing suggestive and convincing photos to illustrate how beautiful our customers' homes can be with our products.

However, we have always lacked the REAL demonstration of our Creative Paintings.

Many times we have been asked for this demonstration but we have rarely been able to satisfy this need.

For this reason we are now producing special UNI-size tiles, very practical, covered with an opaque black cardboard, pleasant to the touch, that represent the reality of our products from VIVO.

The first of these Tiles is a Split Stone protected by IperVetro.

Since it is protected by IperVetro, we photograph it as if it were a Japanese-style dish.

In fact protected by Ipervetro it is also perfect for that function.

This tile has been offered as a gift in some copies to our retailers who have taken advantage of our promotion. Someone will have had it on Homage.

I announce, however, that you can request them from your dealers for sale at the price of € 6.00 + taxes and with this tool you will guarantee many wonderful contracts.

Finally after a whole year of testing and improvements we started distributing IperVetro.

It is a totally transparent Epoxy resin, applicable to thickness and with a spatula on vertical surfaces.

The beauty of Epoxy resin is that it has a 100% dry residue. This means that what you apply is what you'll find when it dries. In practice you will find a transparent and thick glass.

The guarantees of resistance and washability are almost absolute.

The packs are 1 liter, to cover a shower, and 2.5 liters to cover a whole wall. In fact IperVetro is not just for Bathrooms and Kitchens.
Each pack is divided into two cans, and the contents of the two cans must be perfectly mixed together before application.

Here the video that explains the application tricks.

We launch IperVetro at a PROMOTIONAL PRICE until the end of March, namely:

1 Liter: € 38.75 + taxes
2.5 liters: € 93.00 + taxes

For the launch of this product we have set up special "TILES" which physically illustrate the beauty of IperVetro on a splendid application of Segui il tuo Istinto.

These TILES are distributed by our Resellers who can supply them to you.

It is a new way to promote your Creativity.

Here we are once again at Made Expo in Milan from 13^th to 16^th March 2019.

This fair has seen us protagonists on many occasions with important initiatives and impressive exhibition spaces. As you can imagine, however, the importance of these events is fading with the growth of communication via the web and social media.

Furthermore we have a permanent "FAIR" in Milan, our Showroom in via Pisani 16, where 365 days a year we exhibit our products in a 300 square meter space and we assist private individuals, architects and Creative Painters. This showroom also wants to be an example to be imitated by our retailers to counter the growing competition of large retailers.

This is why we decided to replicate a smaller 80sqm space here at Made Expo, to tell and invite visitors to a more in-depth meeting in our Milan Showroom.

Those who visit us at the Made Expo Fair will receive an invitation for a visit and an aperitif or a coffee any day of the year in the Milan showroom.

Those who come from far away and want to visit the Showroom immediately will have a car with a private driver at their disposal that will take them to Via Pisani 16 and bring them back to the fair in an indicative time of one hour.

The machines will be waiting inside the fair and in 15 minutes they can reach the Showroom and return at the same time.

Naturally we invite you to anticipate your intention to do this excursion, to better organize and assist you without wasting time.

Write to Monica (m.sala@giorgiograesan.it) and book your visit.

See you soon,
Giorgio Graesan

We celebrate the first Ten years of GIOIA with the launch of two brand new catalogs:

The first consists of a photographic part with many images that can help the final customer to choose his/her own color, and a part where all the colors of the applied product are present.

Finally we have a sampler of GIOIA, with beautiful photos and Royal colors.
A splendid aid to inform the customer about the many possibilities of this product.

Here is another example: a vertical striped wall with the Filidiseta structure in three different grays.
A very original and simple application. The possibility of imitating a striped fabric in a thousand colors and sizes.

For many years now we have been organizing these events called Collective Creations, in which many Creative Painters enjoy playing with our products.

They do it with joy, in a rulesless but common environment, precisely Collective, which makes everything more pleasant and creative.

From these events came the most valid suggestions for a revolution that is changing our field, transforming a repetitive work into a artwork.

They are creating a new profession: the CREATIVE PAINTER.

A lightly stained Cement made with a very light color, that turns into Polished Stone, increasing the sensation of change and naturalness.

Here is another example of contamination between different elements in a single wall.

For many years now we have been organizing these events called Collective Creations, in which many Creative Painters enjoy playing with our products.

They do it with joy, in a rulesless but common environment, precisely Collective, which makes everything more pleasant and creative.

From these events came the most valid suggestions for a revolution that is changing our field, transforming a repetitive work into a artwork.

They are creating a new profession: the CREATIVE PAINTER.